Tokiwa Cosmetics to Showcase EcoLux Pencil – 100% Paper Packaging at MakeUp in New York.

East Hanover, NJ – TOKIWA Cosmetics Corporation, a world-renowned creator, manufacturer, and supplier of performance-driven cosmetics, is headed to MakeUp in New York, exhibiting at Booth #B23. Tokiwa will showcase its latest breakthrough – the EcoLux Pencil, a 100% paper-packaged color cosmetic pencil, which is a finalist for the 2025 MUNY IT Awards.

The new packaging shatters the industry myth that “sustainable products require a compromise in user experience.”

EcoLux Pencil represents the latest innovation in clean beauty packaging from Tokiwa. While traditional “natural” lipsticks are often heavy, waxy, and drying due to limited formulation options, Tokiwa’s new 100% naturality formula uses lightweight moisture oils and amino acid-based emollients. The result is a silky-smooth glide with 6X the moisturization of conventional lipsticks.

Every part of EcoLux Pencil is made of paper making it truly plastic-free. The unique layered paper barrel is exceptionally strong, preventing oil bleeding and ensuring product integrity, while reducing environmental impact and living up to Tokiwa’s eco-friendly standard in the cosmetic industry.

EcoLux’s sustainability features include:

• Zero plastics with a 100% paper design, allowing easy recycling.
• Efficient resource use of only 1/10^th the wood of traditional wooden pencils.
• Design freedom of finished products for intricate branding that it not possible with traditional pencils.
• Enhanced used experience with a slim, lightweight design for a more delicate feel and greater control for more precise application.

The EcoLux Pencil perfectly balances environmental consideration with user satisfaction at the highest level. The new pencil is in line with Tokiwa’s Clean – a philosophy rooted in Japanese-quality manufacturing and environmental responsibility. The company is known for its state-of-the-art R&D and high-performance formulas as they continue to push the limits in sustainable packaging and eco-conscious innovation for the clean-beauty market.

“We are excited about the launch of the EcoLux Pencil – a clear reflection of the future of beauty,” said Yukinobu Akita, Tokiwa’s CEO and President.  “By combining 100% paper packaging with high-performance, Tokiwa is raising the bar for packaging, for performance, and for the planet.”

Tokiwa offers a comprehensive portfolio across key categories including eye, brow, lips, and face. The company delivers bold, long-lasting lip liners, precision brow solutions, and seamless face products that reflect the latest beauty trends. From richly pigmented lip liners that attract attention to long-wear brow formulas that define and enhance, Tokiwa continues to raise the bar

If you are interested in booking a meeting with TOKIWA at MakeUp in New York, please email us at info@tokiwacosmetics.com