Tokiwa Cosmetics Showcases Its Latest Innovations at MakeUp in Paris and Earns EcoVadis Gold Medal

Tokiwa Cosmetics International, part of the Tokiwa Group, will exhibit at MakeUp in Paris at Booth #C6. Known for over 70 years of precision engineering and performance-driven product development, Tokiwa will showcase its latest innovations, strengthening its position as a trusted global partner in performance-driven cosmetics, backed by Japanese quality and 50+ years of expertise.

Tokiwa combines proprietary formulation, packaging design, and precision-driven manufacturing processes to provide an integrated approach for cosmetic brands. The company is supported by a team of more than 100 R&D specialists, enabling the development of market-ready products that meet the demands of cosmetic brands.

Tokiwa supports leading global makeup brands with innovative eyebrow products and remains the partner of choice for brands looking to launch or expand within the brow category. The company offers multiple formats and unique designs that are both performance-driven and sustainable, while also creating a strong on-shelf impact.

One standout innovation is Tokiwa’s exclusive airtight jumbo pack, which is a patented design composed of more than 80% recyclable materials. Tokiwa’s capabilities on display at MakeUp in Paris include:

• A comprehensive range of eye and lip formulas offering multiple textures and effects.
• Silicone-free options aligned with the growing clean glam movement.
• An exclusive section of Make-Up IN Product technologies.
• Advanced liquid liner systems delivering precision and flexibility across formats.
• Cushion technology, including multi-cushion formats for enhanced versatility.

“We are excited to bring our latest innovations to MakeUp in Paris,” said Yukinobu Akita, Tokiwa’s CEO and President. “Our ability to combine formulation expertise, packaging design, and manufacturing allows us to deliver products that help our partners stand out in a competitive market.”

Tokiwa received the EcoVadis Gold Medal — a recognition that identifies the company not just as a supplier, but as a strategic partner capable of supporting a brand’s ESG goals.

About Tokiwa Group
Recently featured in Full Beauty for its history of innovation and global expansion, Tokiwa has evolved from wooden pencils to mechanical pencil technology and has grown into a leading cosmetics OEM/ODM partner. Tokiwa Group offers a comprehensive portfolio across key categories including eye, brow, lips, face, and now hair. The company prides itself on integrating formulation, packaging, and manufacturing to deliver high-quality beauty solutions worldwide.

Contact & Meeting Information
To experience Tokiwa’s innovations at MakeUp in Paris (Booth #C6), or to book a meeting, please email us at info@tokiwacosmetics.com