TOKIWA Cosmetics to Showcase Japanese Innovation, Sustainability, and High-Performance Beauty Products at Makeup in Paris 2025

Blending Japanese Tradition and Craftsmanship with the Future of Beauty Innovation Japan, TOKIWA Cosmetics Corporation, a world-renowned creator, manufacturer, and supplier of performance-driven cosmetics, is headed to Makeup in Paris, coinciding with the event’s 15th anniversary celebration. Exhibiting at Booth #E13, alongside TOA, Tokiwa will showcase a new
era of makeup innovation rooted in Japanese quality and technology with high-performance formulas.

As consumer demands focus on natural and organic, hyper-personalization, and sustainable practices, Tokiwa will showcase a curated selection of cutting-edge products at this year’s show, blending Japanese inspiration with modern beauty trends. The company, long known for its commitment to quality, sustainability, and eco-friendly packaging solutions, will showcase products with luxurious textures and breakthrough formulations. Tokiwa offers a comprehensive portfolio across key categories including eye, brow, lips, and face. The company delivers bold, long-lasting lip liners, precision brow solutions, and seamless face products that reflect the latest beauty trends. From richly pigmented lip liners that attract attention to long-wear brow formulas that define and enhance, Tokiwa continues to raise the standard for statement-making beauty. Tokiwa’s Clean Program sets rigorous standards for creating greener cosmetics,  incorporating responsible sourcing of raw materials, eco-conscious manufacturing practices, and certifications such as RSPO and FSC. The initiative also promotes the use of post-consumer recycled plastics and refillable packaging, further reflecting Tokiwa’s dedication to a more sustainable future for beauty.

“We are excited to exhibit at Makeup in Paris during such a milestone year for the event”, said Yukinobu Akita, Tokiwa’s CEO and President. “At Tokiwa, we take pride in blending Japanese
innovation, cutting-edge technology, and our commitment to sustainability to create beauty solutions that meet consumer demand year after year.”

Tokiwa’s commitment to innovation has already earned industry recognition. The company was a finalist at the MULA IT Awards, for its Sculpt Brow which features a twisted lead created
through a new molding technology that allows for precise, fine lines with consistently clean edges.

If you are interested in booking a meeting with TOKIWA at MakeUp in Paris, please email us at info@tokiwacosmetics.com